It ought to be simple for visitors to find the products they're looking for. Make positive that your categories are what your visitors are expecting to find. Split your products up in to sections to make it simple for visitors to find what they need. Depending on what products you sell, you might need to categorise by colours, prices, specifications, ages, sizes, manufacturer, plus usage. The simpler it's for people to select what they need, they more likely they are to buy.
Your site will need to be simple to navigate, so that visitors can find the sections plus products they are looking for. You don't need to make people must hunt for things they need to buy.
Your search function needs to work well, plus be sophisticated to deal with spelling mistakes for popular products or brands. You might need your visitors to be able to search in various categories, or search by feature or other criteria .
Using emotional text to appeal to your visitors will also encourage them to buy form you. You'll need to describe why they need your products, plus what benefits they offer, as well as the features. Everyone know what an MP3 player is, but do potential buyers know that they can listen to any of their whole music collection whilst on the bus, watch videos on the train, or learn another language using a podcast whilst at the gym? A designer dress isn't more expensive than one from a high street store, it's purchasing in to a lifestyle, or living like a celebrity, for example
article source : http://www.fixya.com/support/r7795053-tips_successful_ecommerce_website
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