It ought to be simple for visitors to find the products they're looking for. Make positive that your categories are what your visitors are expecting to find. Split your products up in to sections to make it simple for visitors to find what they need. Depending on what products you sell, you might need to categorise by colours, prices, specifications, ages, sizes, manufacturer, plus usage. The simpler it's for people to select what they need, they more likely they are to buy.
Your site will need to be simple to navigate, so that visitors can find the sections plus products they are looking for. You don't need to make people must hunt for things they need to buy.
